Are Crumbl Cookies the Best or the Worst? It Doesn’t Matter. (Published 2023) (2024)

FAQs

How bad are Crumbl Cookies? ›

The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar. For customers worried about eating too many calories in one sitting, Crumbl sells a cookie cutter for $8 that evenly divides its cookies into four servings.

People say they're too soft and border on gloppy instead of gooey in the center and crisp on the edges. One Twitter user compared them to playdough. The cookies are also too sweet for many customers. Normally, I'd scoff at that kind of critique—it's a dessert!

Crumbl's average unit volumes and average store profitability both declined last year. By growing units so quickly, however, the brand has spread demand for cookies among a larger number of locations. And it has opened the door to troubled locations. The worst performing location lost $241,554 last year.

Follow employment law

Last year, the Department of Labor accused Crumbl of violating child labor laws. You may think no one will notice or that it's not a big deal, but follow employment law and double-check with a qualified employment attorney if you're not certain.

Crumbl Cookies filed a suit in May 2022 against Dirty Dough. The suit alleged that Dirty Dough infringed on Crumbl Cookies, producing products “similar to Crumbl's in both expression and look and feel.” The suit also called out Dirty Dough's packaging as “confusingly similar to Crumbl's packaging.”

How Long Are Crumbl Cookies Good For? They are typically good for about 2-3 days when stored at room temperature in an airtight container. When stored in the freezer, they can last for up to 2-3 months without significant loss of quality.

We would have rated this cookie a five out of five, but with it being such a foolproof dessert item that you can get at other bakeries for a better price, we reduced its score to a four out of five. Overall, the On The Menu editors will likely not visit Crumbl Cookies again soon.

Crumbl Cookies's alternatives and competitors. See how Crumbl Cookies compares to similar products. Crumbl Cookies's top competitors include Love&Cookies, Tiff's Treats, and Fancypants Baking Co.. Love&Cookies operates as a gourmet cookie company.

The quick service, fresh lineup of cookies each week and the pink box they're packaged in all make Crumbl feel like they're providing you with more than just a sweet treat—they're providing you with an entire cookie experience. There's no denying Crumbl's success.

Its Item 19 reports average store revenue last year from 571 stores was $1.16 million, down from 2022's $1.8 million. That's a 37 percent decrease year over year. This is the first year Crumbl's AUVs declined, according to previous FDDs. The 2022 AUV included 324 units that were open the entirety of the year.

Why is Crumbl Cookie getting shut down? ›

A slowdown at Crumbl Cookies caused the store to close seven locations last year and additional stores in 2024. The popular sweet treat store recorded a notable drop in average revenue and net profit in the past year, QSR reported.

It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was co-founded by Jason McGowan (CEO) & Sawyer Hemsley (COO). They both teamed up and dove head-first into the world of baking.

The Crumbl Classic Pink Sugar Cookie's first ingredient is powdered sugar. So each cookie has 76 grams (18 teaspoons) of added sugar—about 1½ times a day's max. That comes with a hefty 16 grams of saturated fat and 760 calories.

Crumbl co-founder Sawyer Hemsley commented on the post announcing the change, “This means there will be a fun new flavor in place of Classic Pink Sugar every week! This will allow a lot more cookie profiles to rotate on our menu yearly.” It's not the first time Classic Pink Sugar has been removed from the main menu.

Weaknesses of Crumbl Cookies

Crumbl Cookies' violation of child labor laws not only raises ethical concerns but also poses a risk to the company's reputation and brand image. Such violations can lead to negative publicity and damage the perception of the company among customers and the community.

So each cookie has 76 grams (18 teaspoons) of added sugar—about 1½ times a day's max. That comes with a hefty 16 grams of saturated fat and 760 calories. As for Crumbl's other flavors, they rotate weekly. But judging by recent menus, most are in the same ballpark: roughly 700 to 800 calories apiece.

We would have rated this cookie a five out of five, but with it being such a foolproof dessert item that you can get at other bakeries for a better price, we reduced its score to a four out of five. Overall, the On The Menu editors will likely not visit Crumbl Cookies again soon.

Our cookies are meant to be crispy on the outside and gooey on the inside but not undercooked. If your cookies seem undercooked, please contact Customer Assist using the chat bubble 💬 at crumblcookies.com/contact.

The quick service, fresh lineup of cookies each week and the pink box they're packaged in all make Crumbl feel like they're providing you with more than just a sweet treat—they're providing you with an entire cookie experience. There's no denying Crumbl's success.