CrazyGames now has nearly 30 million unique monthly players worldwide, who together play close to 300 million games — making it one of the world’s leading browser games platforms. “Today 99% of our revenue is coming from digital advertisem*nts,” says Raf. “It has enabled us to start our business and scale it up, creating an ecosystem for game developers, players, and advertisers.”
Over the past three years, CrazyGames has achieved an annual revenue growth rate of over 100% — more than doubling their business each year. And when the site wins, its partners win too. As part of CrazyGames model, they allow gaming developers to launch games on their site and monetize them. “Each year we pay out millions of euro to game developers in our network,” says Raf.
“It brings us great joy to see game developers making their living through CrazyGames,” says Raf. “We’re bringing both a massive audience and high-yield monetization to game developers while maintaining a good user experience.”
One recent example is UK-based developer Arthur Baker, who developed his first game as a student and published it on CrazyGames. He now runs his own game development company, which builds Bloxd, one of the most popular games on CrazyGames.
Raf has also been able to grow his own team in the process, with a current workforce of 26 people — half of whom are on the product/engineering side, and the other half managing the business.
But Raf is of course most grateful for the people who make the site possible in the first place: the players. He and his team receive fan-mail from gamers who’ve had a blast on the site. Raf says that the best messages are the ones that say CrazyGames has given them a fun way to spend more time with partners, friends, and family. “We’re a player-first site,” says Raf. “So to hear the impact our games are having on our fanbase is just amazing.”
