Digital marketing certification from OMCP verifies skills, education, and experience and has four key attributes:
- Set by the industry: Standards are derived through a combination of role delineation studies, polls of hiring managers, and are audited by a wide range of practitioners, author-experts, and educators.
- Open: Not tied to a specific course, OMCP competencies are taught world-wide at hundreds of universities and institutes to prepare candidates for exams. They are not proprietary to any one platform, vendor or training vendor.
- Serves defensible, proctored exams: OMCP exams are written by industry leaders, published authors, and are peer-reviewed on a regular basis. Items map to published works, and undergo regular psychometric and difficulty review. Proctoring ensures the identity of the candidate and ensures validity of the certification.
- Conducts manual verification: Experience, exam results, entitlement and education are verified by OMCP staff before certification is awarded.
OMCP Awards TwoLevels of Certification
For those who communicate digital marketing concepts or manage digital marketing teams, the OMCA™ certification verifies knowledge across multiple digital marketing disciplines. It is often used as a minimum requirement for all marketing team members at agencies or other businesses. Groups who train or hire to OMCA standards lead the industry in digital marketing performance.
For more experienced digital marketers, the OMCP certification verifies deeper skills, experience, and education required to implement digital marketing practices as a specialist. OMCP certified professionals are in demand as subject matter experts, consultants, and are often asked to teach or lead initiatives within larger organizations. Customers, co-workers, employers, and clients can be assured that an OMCP with current status has verified,up-to-date skills in digital marketing.
Use Industry Certification and Testing for Teams, Groups, and Agencies
More teams than ever are using industry standard measurements to level-up in digital marketing skills to verified industry standards. See how award-winning marketing leaders like P&G, Mediacom, Bayer, GTB, and others did it, see best practices and pricing to test larger teams.
Choose From Hundreds of Digital Marketing Training Providers
OMCP accredits programsfrom a growing list of the industry’s best known educational institutions, and awards PDUs forparticipation in the industry’s top events in a variety of capacities. Though there are hundreds of programs that teach to OMCP standards, OMCP accredits only those educational institutions and providers whose course work meets strict quality standards and has been shown to prepare students for success on the OMCA and OMCP certification exams.
FAQs
Earn between 16-26% more than non-certified digital marketers. Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines.
How long does it take to get certified in digital marketing? ›
Training Courses
Many schools offer online courses in digital marketing, some of which are asynchronous classes you can take in your spare time. Certificate programs typically take two to four months to complete, a considerably shorter time frame than college.
Is Digitalmarketer certification worth it? ›
A digital marketing certificate can help you stand out to potential employers and demonstrate your skills and knowledge in the field. However, it's important to note that a certificate alone may not be sufficient to secure a job in digital marketing.
Can you get a job with a digital marketing certificate? ›
For example, graduates of the Digital Marketing Institute's certificate programs have found jobs at companies like Google, Facebook, Hubspot, Coca-Cola, Twitter, and IBM. Roles you may qualify for include: Digital marketing analyst. Digital marketing specialist.
Which digital marketing skill pays the most? ›
What Is the Highest-Paying Skill in Digital Marketing? Among these top skills, data analytics is one of the highest-paid digital marketing skills. The ability to interpret data and apply insights to optimize campaigns is highly lucrative and sought after by employers.
Do you need a certificate to be a digital marketer? ›
Yes, you can become Digital Marketer if you don't have a college degree or if you have a degree in an unrelated field. You can sign up for classes, then build a website and experiment with your own campaign.
How much does it cost to get a digital marketing certificate? ›
How much does the Google Digital Marketing & E-commerce Certificate cost? The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced.
What is the salary of a digital marketer? ›
Digital Marketer salary in India with less than 1 year of experience to 7 years ranges from ₹ 0.6 Lakhs to ₹ 9.6 Lakhs with an average annual salary of ₹ 4.9 Lakhs based on 5.4k latest salaries.
Is digital marketing very difficult? ›
Digital marketing can be challenging, but whether it's "hard" depends on various factors, such as your background, experience, and the specific aspects of digital marketing you're dealing with.
Can I learn digital marketing in 1 month? ›
For most people, it's possible to learn the fundamentals in as little as a few months; dedicated online bootcamps like BrainStation's are able to impart the core technical skills needed to begin working in digital marketing in 12 weeks.
The fee to take the OMCA Exam is $225. Tests must be scheduled in advance and taken within 90 days of registering.
What is the OMCA certification? ›
The OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. Over 900 universities and training institutes teach to OMCA standards worldwide.
How difficult is digital marketing course? ›
Learning Digital Marketing is not difficult since we have to learn using the same technology we use every day. It is just about the specific skills you want to learn that will take some time.
Is American marketing Association certification worth it? ›
Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certification can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.
Is a digital marketing apprenticeship worth it? ›
If you're passionate about digital marketing and eager to jumpstart your career, an apprenticeship is undoubtedly worth it.
What is the difference between OMCP and OMCA certification? ›
Levels of Certification
OMCP conducts training in two levels namely – OMCA and OMCP. OMCA is the entry-level certification for online marketing practitioners. This certification is especially designed for professionals who have no or very little online marketing experience.
What is the purpose of the OMCA? ›
The OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. Over 900 universities and training institutes teach to OMCA standards worldwide.
