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Ria Rehberg is the CEO of Veganuary, a UK based charity that encourages people worldwide to try going vegan in January and beyond. Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try a vegan diet.
Veganuary is an annual challenge run by a UK nonprofit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January. Since the event began in 2014, participation has increased each year.
This Veganuary alone, we've seen Pizza Hut and Beyond Meat team up for a pepperoni pizza range (trust us, it's the perfect hangover cure), Wagamama launch a mushroom-based steak dish, Burger King bring back its most requested vegan burger ever, Subway unveil a picante patty sub to spice up your lunchtimes and the ...
Veganuary, which encourages people to eat a plant-based diet for the month of January, kicked off its 10th campaign on Monday. It was co-founded by Glover and his wife, Jane Land, who were inspired by the success of the annual men's health campaign Movember.
Thirty percent were still eating a fully vegan diet; 38% were eating at least 75% less meat and other animal products than pre-Veganuary; and 14% were eating at least 50% less.” So, it seems that, in six months, the percentage of those still eating a fully plant-based diet dropped from 40% to 30%.
According to Kantar data, in 2023 supermarkets saw a 21% uplift in sales across their own-brand plant-based ranges during Veganuary. "Due to increased consumer demand, Aldi launched its biggest-ever vegan range and its frozen Plant Menu range saw a massive 200% increase in sales on Veganuary 2022.
Despite the article claiming “the declining popularity of veganism”, data suggests the opposite, with research by finder.com showing the number of vegans grew by 1.1 million between 2023 and 2024. Other reports found that 25 million people sampled vegan food this Veganuary.
Studies have found a vegan diet could lead to weight loss, boost psychological well-being and potentially improve most people's health, including cardiovascular health.
By the fifth of January 2021, 513,663 people had signed up for Veganuary and by the end of January, the number had increased to 582,538. The following year, sign-ups increased again by over 46,000. And 2023 saw numbers rise again by and close to 78,000.
New research shows that around 25 million people worldwide participated in Veganuary this year, with nearly three-quarters of the UK population acknowledging awareness of the event, regardless of their participation.
People who follow a plant-based diet account for 75 percent less in greenhouse gas emissions than those who eat more than 3.5 ounces of meat a day, and a vegan diet also results in significantly less harm to land, water and biodiversity, according to new research from the University of Oxford.
In 2019, a quarter of food products launched were labelled as vegan. Fast-forward to today and the appetite for veganism is waning, with 14% of European consumers switching to a self-described 'flexitarian' diet instead.
Moreover, 78% of participants intended to cut their previous animal product consumption at least in half beyond the end of January, and 25% said they intend to stay vegan. So, Veganuary makes sense in terms of social psychology. Lots of people have taken part, and plenty say they'll cut down on meat in the longer term.
Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change and drive wild animal populations to extinction.
Introduction: My name is Francesca Jacobs Ret, I am a innocent, super, beautiful, charming, lucky, gentle, clever person who loves writing and wants to share my knowledge and understanding with you.
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