Natalie Woolf on LinkedIn: Awesome, Coffee and Commerce event this week! Thank you Flying Ostrich… (2024)

Heading to #QuirksChicago? Join our session on Tuesday, March 26 to hear from industry experts at Molson Coors Beverage Company and Beam Suntory about the state of the alcohol industry and how to embrace evolving dynamics to meet consumers where they are.It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower alcohol drinks, going completely alcohol free, or the sober curious movement. Eboni Washington, Director, Consumer Insights - Strategic Innovation & Ready to Drink/Ready to Serve at Beam Suntory and Sean McCullough, Sr. Insights Manager at Molson Coors will join our own Jessie Janego Higgins on stage to discuss:➤ With so many products on the shelf today, how are consumers choosing between full strength, low, or no alcohol options?➤ We know younger generations are drinking less – what's driving this and do alcohol brands need to change their approach?➤ How can brands continue to resonate with consumers in an authentic way with the coming social/cultural/generational shifts?And come visit us at Booth 322 to learn more about our industry-leading #research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. Get your tickets to The Quirk's Media Event for Marketing Research & Insights Professionals in Chicago today and use code Q20 to save 20%.👉 Hope to see you there! https://lnkd.in/eX3SY_RHCan’t make it to the event but want to receive a summary of our presentation? Drop us a note below, and our team will reach out to you to share it after the event.💬

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SellerSlice is touching down in Chicago tomorrow for #SCAevent #SCAcoffeeexpo We are excited to share the good news about what's coming for the #coffeeindustry My calendar link is in the comments below if you would like to set a meeting and learn more about the power of #amazonadvertisingSee you soon!#buildingbusiness

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We know these sharks!! See details below

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I’d say our first time exhibiting at Expo West was a success! 🥂🍾 We spent $30k+ to exhibit and here are the results…We met with both old and new partners from: 1) Albertsons2) CVS3) Harris Teeter4) HEB5) I-Herb6) Meijer7) Sprouts8) Vitamin Shoppe9) Walmart10) Wegmans11) Whole Foods+ a few others. And I know from the grape vine that there were a few merchant teams that were lurking and saw us but we didn’t see them! The ol’ incognito merchants. 👀 (Which I totally understand given the craziness of this show!!)We know a few of our retailers that didn’t send merchants, but we had the opportunity to speak with them recently before the event virtually so they didn’t miss out.We also met with: -Our main co-manufacture -Our new 3rd party testers -A new rebate / receipt scanning marketing service to drive in-store sales & bundles-Our partners from the industry association, Council for Responsible Nutrition-Our FDA, regulation, & marketing lawyers-And our primary FDMC brokers, Market Performance GroupThe unexpected value:I was surprised that there were SO MANY investors and investment bankers here. We’re not actively raising or selling, but we passively had a dozen conversations with interested parties that have been watching our success over the past year.My favorite part:Getting to meet with other founders and management teams. It’s hard to quantify this value… but a massive amount of tips, tricks, and connections are shared brand to brand at events like this. I have always believed I’m 3 phone calls away from any person I want to meet with in the world. Events like this make me realize I’m probably only 1-2 phone calls away! In fact, as I was typing this post, an entrepreneur I met on the floor just email introduced me to a hero of mine (another founder) that I’ve always wanted to talk to. The way I see it is that a good trade show compresses 12 months of meetings into 3 days. Both in terms of scheduled meetings and chance encounters. Its a massive accelerator for any brand in terms of distribution, awareness, and connections.So do I think the $30k we spent on Expo West was worth it? ABSOLUTELY!! 💯

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POV: you have spent the last few days at Sopwell House for eTail Connect Autumn 🎥✨ Here are some of our top highlights… 🤝 Plenty of networking🎤 Thought provoking sessions🥂 Networking drinks♨️ End of Summer BBQ 📸: Confex Media____________________#eTailConnectAutumn #LiveEvents #eCommerce #DigitalMarketing

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How do we deal with people not responding to us?The biggest food industry trade show of the year is about to start. About 67,000 people are expected to attend Expo West this year. Last year I did 12 trade shows. I left shows with interest in my product line from hundreds of people. I collected stacks of business cards from people who looked me in the eye and said "please contact me". Then crickets. I reached out to every person who expressed interest. There were shows where I did well over 100 personalized follow up emails and received one or two replies. What's happening? Is life too overwhelming? Are people too busy? Are people not looking to innovate? Are we all too wrapped up in our daily lives?I'm genuinely interested in hearing from people about their personal experiences in getting responses after initially meeting potential customers. I'm also genuinely interested in hearing about how you deal with people reaching out to you after meeting at events. What's the right way to reach out? What's the wrong way? What can we do to really connect? Looking forward to reading your thoughts and opinions below.

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📆10/19 SF Bay Area Meetup for Market/ing, User, Customer Research📆 ICN Co-Founder Brian Fowler is looking forward to connecting with his friends in the Insights Association West Chapterand theAmerican Marketing Association (AMA) San Francisco ChapterIRL at Jack London Square in Oakland, California - one of the locals' best-kept secrets.JLS is on the San Francisco Bay and this event is hosted at what is traditionally one of the best times of the year weather-wise in the#SFBay. Jack London Square has affordable parking and is both#bartableand#bikeable.Pro Tips: 1. Take the Ferry over from SF.2. Job Seekers: list theInsights Career Network as your employer when you register, and3. Let Brian know you are going

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What do the best industry events have in common? I believe the best conferences have lots of little opportunities for spontaneous connections; whether that's with liked-minded industry peers, potential clients, or strategic partners. This can be in a structured environment like roundtable discussions or more social settings like dinners, local tours, or even a wine tasting. These events help people break out of their shells and encourage open conversation.If you're in a sales role this isn't the time to start selling hard though. It IS a great way to demonstrate to potential clients you're smart and capable. There's a time to talk delivery capabilities, but it's rarely over a charcuterie board.#sales #people #conferences

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A message from our CEO Richard Beer:"I want to thank Bruce Smith, Hootan Ghaffarisaravi, Serah Sanni, PhD. and the Annex Business Team (Chander Verma and others) as well as all our fellow panelists for a great event. Much appreciate everyone's efforts!"Richard and Bruce's presentation will be available to watch soon!In the meantime, check out the video below to get a taste of what was talked about in our fun new promo spot!

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Summit NA is happening NOW! Stop by booth 1030 for two special happy hour events.Cosmo Tuesday: October 17, 5:30-7:30Wine Wednesday: October 18, 4:00-6:00#redmaple #redmaplesolutions #mysummitna #dynamiccommunities #summitna #dynamics365 #powerplatform #communitysummit2023 #msdyn365bc #businesscentral Dynamic Communities

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