Patti LaBelle Sells a Sweet Potato Pie Every Two Seconds at Walmart (2024)

Five years after the singer’s dessert first went viral, Walmart shoppers are still buying 36,000 pies every single day.

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Patti LaBelle Sells a Sweet Potato Pie Every Two Seconds at Walmart (2)

Not long from now, 2020 will be over, but for now, let's escape by reminiscing about the past: 2015. The year started with football deflation being deemed "gate" worthy and ended with a force-awakening optimism that the final Star Wars trilogy wouldn't be a disappointment. But for dessert fans, the biggest news came in the lead up to Thanksgiving: the world got a new sweet potato pie thanks to Patti LaBelle — and there was an overwhelming response.

What began with a viral video quickly led to people paying upwards of $60 for the $3.48 Walmart-exclusive pies. "For 72 hours, we were selling one per second," Walmart representative John Forrest Ales proclaimed of the pies, which sold out at the time. By 2016, Patti LaBelle was landing her own cooking shows and expanding her product empire — which now includes her Southern Buttermilk Pie, Peach Cobbler, Bread Pudding, and Banana Pudding.

What's most incredible, however, is that though five years may feel like a lifetime ago, those Patti LaBelle Sweet Potato Pies are just as popular as ever. Not one-per-second popular, but pretty darn close: one nearly every two seconds! "On average, Walmart sells 36,000 Patti LaBelle Sweet Potato Pies every single day," according to the brand. "That's 1,500 pies every hour and 25 pies per minute, for five straight years!"

And that's dividing the numbers down. If you multiply them out, Walmart has sold over 65 million pies since the product debuted — enough for everyone in America to have a nice-sized slice — even though inflation has now raised the price to a still very reasonable $3.98.

"Patti LaBelle's Sweet Potato Pies have become one of our customers' favorite desserts," a Walmart spokesperson told me. "Her Sweet Potato Pie is $3.98 for a 21-ounce pie — an incredible value compared to specialty bakeries. Patti's recipe is special and Thanksgiving wouldn't be complete without a slice of her famous pie."

Those sales are also despite the fact that LaBelle has gladly given out her sweet potato pie recipe to the public. Still, why go to the effort of trying to make the perfect pie when you can just go buy one at Walmart for under four bucks? I'm starting to see why these pies are so popular.

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Patti LaBelle Sells a Sweet Potato Pie Every Two Seconds at Walmart (2024)

FAQs

Who makes sweet potato pies for Walmart? ›

She leads a team of professionals to bring quality bakery products to over 4,500 store locations. A notable accomplishment is that Kinna is the person responsible for creating the Patti Labelle Sweet Potato Pie.

How much does Patti LaBelle sweet potato pies cost? ›

But for dessert fans, the biggest news came in the lead up to Thanksgiving: the world got a new sweet potato pie thanks to Patti LaBelle — and there was an overwhelming response. What began with a viral video quickly led to people paying upwards of $60 for the $3.48 Walmart-exclusive pies.

Where does Walmart get their sweet potatoes? ›

The Supply Side: 3,700 acres of sweet potatoes help feed Walmart's 'Arkansas Grown' campaign. Growing sweet potatoes for Walmart is a full-time, year-round job for Terris and Kim Matthews of Wynne, a city tucked away in Cross County near the northeastern edge of Arkansas.

Who actually makes Patti LaBelle pies? ›

Patti LaBelle Pies was created by a woman by the name of Kenna Thomas. She's an HPC graduate.

Does Walmart make their own pies? ›

Table Talk Pies is the manufacturer of Walmart's private label, 84-cent Freshness Guaranteed, The Bakery collection pies. Of the 250 million pies per year Table Top Pies manufacturers, 185 million pies goes to Walmart.

Who makes McDonald's pies? ›

All of the pies sold at US McDonald's are made in Tulsa. For more than 50 years, all the pies sold in US McDonald's have been made exclusively at Bama Companies in Tulsa, Oklahoma. (Bama also makes biscuits and hotcakes for the fast-food chain.)

What does Patti LaBelle eat? ›

While LaBelle occasionally has cereal, most mornings she starts the day with a smoked salmon omelette with a tiny bit of low-fat cheese, onions, green peppers, and mushrooms. If she's craving something lighter, she'll slice up a few tomatoes.

What desserts does Patti LaBelle make? ›

The cobblers aren't the only additions to the Patti's Good Life line, which already includes a vanilla pound cake and caramel cake. Two other products debuting next week: an apple pecan cake ($9.98) and sweet potato loaf ($4.48), the latter of which will be available only in some Northeast stores.

How many calories in a slice of Patti LaBelle sweet potato pie? ›

Patti Labelle Sweet Potato Pie Single Slice (1 pie) contains 36g total carbs, 33g net carbs, 12g fat, 3g protein, and 250 calories.

Do Walmart own Patti pies? ›

But guess who really owns Patti LaBelle pies? Walmart. Walmart is the owner, and she has a 10% stake in the company.

Which pie is sold the most in the US? ›

The clear winner for the United States as a whole was (not surprisingly) apple pie with more than 27% of sales going to the traditional flavor.

How long does sweet potato pie last in the fridge? ›

Storage Tips

Sweet potato pie should be kept in the fridge, tightly covered, and can last about 5 days. Let come to room temperature prior to serving. To Freeze. Yes, sweet potato pie can be frozen!

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