The 13 Best (And Worst) TikTok Food Trends Of 2023 (2024)

Let's leave a few of these behind in the new year...

By Gabby Romero
The 13 Best (And Worst) TikTok Food Trends Of 2023 (1)

The way we learn to cook has changed drastically over the past few decades. We may have grown up watching our favorite Food Network stars and exploring cookbooks about every type of cuisine, but these days the most innovative food trends come from TikTok. We can thank the clock app for introducing us to techniques, ingredients, and flavor combos that have revolutionized our own cooking.

Need an example? The baked feta pasta that took over TikTok in 2020 was still the second most popular recipe on our site this year. And now we find almost any excuse to incorporate baked feta into our meals, like in eggs, holiday appetizers, and even soup. Every time we take a bite, we thank the TikTok algorithm for bringing this genius idea into our lives.

There were plenty of new food trends that graced our For You pages this year. Some have the same inventiveness and longevity of the baked feta pasta. Others, however, shouldn't have gone viral in the first place. We've spent all year exploring and testing TikTok food trends, and we've had our fair share of victories and failures. So we can definitively say that the trends on this list are some of the best...and the worst of 2023.

Did we miss any? Let us know in the comments!

1

Snow Globe co*cktails

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We love festive co*cktails at Delish. We’ve come up with exciting and inventive ways to shake up some holiday spirit, but we can thank TikTok for one of the best ideas yet: freezing a sprig of rosemary to make your co*cktail glass look like a snow globe. It’s genius. It’s easy. It’s got the longevity to appear in all of our Christmas co*cktails from now on.

2

Upside-Down Puff Pastry Tarts

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Working with puff pastry can be a pain, with rolling, shaping, and painstakingly preventing the dough from becoming too warm. These upside-down tarts, though? Game changing. We love this trend so much that we made our own version inspired by cream of mushroom soup.

3

Pillsbury Cookie Cheesecakes

You know those adorably festive pre-cut Pillsbury cookies? We'd be content to eat them straight from the package, but a TikTok user upped the ante by using it as the base of a cheesecake. We tried (unsuccessfully) to recreate the magic, but we see a lot of potential for these cookies to grace more of our favorite desserts.

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4

'The Bear' Potato Chip Omelet

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Jeremy Allen White is in the running for being the internet's favorite man this year, which means everyone and their mother was watching The Bear. This omelet from the show starred in one of season two's most viral clips, but it's so delicious that it stands on its own. Now, not all of us have the time to make a technically perfect French omelet in the morning—but we can add chips to any and all recipes from now on.

5

Crispy Parmesan Potatoes

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If we want to get technical, these cheesy, lacy potatoes first started going viral at the end of 2022. But its online legacy stretched well into this year. It’s easy to see why—these potatoes are almost too good. Crispy Parmesan potatoes now and forever.

6

Hash Brown McFlurry Sandwich

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Don’t get it twisted: we love salty and sweet flavor combinations. And, in theory, the viral McDonald’s hack involving two hash browns and a McFlurry doesn’t sound too bad. It’s like dipping fries in your milkshake, right? Wrong. This hack is a hot mess, leaving a trail of sticky melted McFlurry on every nearby surface. Hard pass.

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7

Dirty Martini Pasta

Olive lovers, rise up! Dirty martinis are having a moment, so when TikToker Emily Eggers decided to use those flavors in an easy weeknight pasta, we lost our minds. We borrowed that inspiration to make a recipe of our own—and we can eat it over and over again without getting tired of it.

8

Feta Fried Eggs

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Thought we ran out of ways to cook with feta? Think again. Grace Elkus’s viral feta fried egg recipe is truly a revelation. Salty, melty, crispy, what more could you want? We’ve borrowed the technique to make other cheesy breakfast treats, like our cheesy frico fried egg tostadas.

9

Cottage Cheese Cookie Dough

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This roundup would be twice as long if we included every single viral cottage cheese hack from TikTok this year. But one of the most mind-boggling was one that uses the polarizing product as a protein-rich base for edible cookie dough. We tried it and it was... fine. We’re just kind of sick of cottage cheese in general at this point. Let’s leave it in 2023, please.

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10

Girl Dinner

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Okay, okay. Girl dinner got old fast. The trend had a meteoric rise before being co-opted by cringey brand promotions and turning into fodder for highbrow cultural criticism. But that’s not going to stop us from nibbling on cubes of cheese and pickles for dinner. Girl dinner was a thing before it became TikTok famous, and it’ll be a thing long after its star has faded.

11

Fruit Roll-Ups And Ice Cream

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Fruit Roll-Ups experienced a revival in 2023 when a TikTok user made a cloyingly sweet burrito with the rainbow treat and vanilla ice cream. Our associate editor Allie Arnold tried it for science and somehow managed to avoid a mouthful of cavities. This cursed snack should never have gone viral in the first place.

12

Watertok

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We’re not the only ones who think the concoctions that end up on Watertok are a bust. It’s like when we used to make “potions” with random skincare products in our childhood bathrooms—but we can think of better creative outlets that don’t involve buying a small army of Stanley cups and ingesting a metric ton of aspartame.

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13

Smash Burger Tacos

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Smash burgers are, bar none, the best way to eat a burger. But turning it into a taco? We're sold. This viral technique gives you all the crispy, golden brown edges you love in a smash burger but pairs it with a tortilla instead of a bun. We're looking forward to seeing how this trend evolves in the years to come.

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The 13 Best (And Worst) TikTok Food Trends Of 2023 (2024)

FAQs

The 13 Best (And Worst) TikTok Food Trends Of 2023? ›

According to TikTok's annual Year on TikTok report, "cottage cheese in everything" was actually the #1 trend of the year. From bread to ice cream to cookie dough, we covered a lot of cottage cheese-adjacent recipes this year as people rushed to include this polarizing ingredient in everything they could think of.

What is the food trend in TikTok in 2023? ›

According to TikTok's annual Year on TikTok report, "cottage cheese in everything" was actually the #1 trend of the year. From bread to ice cream to cookie dough, we covered a lot of cottage cheese-adjacent recipes this year as people rushed to include this polarizing ingredient in everything they could think of.

What are the popular TikTok trends for 2023? ›

2023 on TikTok was the year we embraced the culinary delicacies known as girl dinners, shared know-before-you-go tips from the biggest concert tours of the year, asked ourselves “what can't we make with cottage cheese?” and couldn't stop thinking about the Roman Empire.

What is the next big food trend challenge? ›

Plant-based food continues to be one of the most important food trends in 2024. This trend is driven by growing climate and environmental consciousness, especially in the younger generation. The trend is also strengthened by the rejection of mass meat production, which many no longer considered ethically acceptable.

What is the most viewed TikTok in 2023? ›

Most watched TikTok videos of all time 2023

Zach King's "Magic Ride" was the most watched short-video on TikTok as of July 2023, with illusionist and actor Zack King amassing over 2.3 billion views.

Who is the biggest TikTok in 2023? ›

Khaby Lame is the most-followed person on TikTok, with a whopping 161.4 million followers. Lame, 23, who goes by the username @khaby. lame, surpassed creator Charli D'Amelio's follower count in 2023 to reach the top spot and has held onto it in 2024.

What is the spicy food trend in 2023? ›

Across foodservice, snacks and packaged beverages, spicy and 'swicy' (a mix between sweet and spicy) flavors are dominating food trends this summer, ranging from new QSR items to the release of Coca-Cola Spiced earlier this year or Dr Pepper Hot Take in 2023.

What snack is trending right now? ›

Over half of surveyed consumers state that they prefer snacks with high protein content. Nuts, trail mixes, and seeds (41% market share) are leading the global health and wellness snack market, followed by protein bars (20%).

What is the hottest appetizer trend? ›

Dumplings, spring rolls, tempura and other Asian appetizers beyond egg rolls are having their star moment – even in non-ethnic restaurants.

What is the food color trend in 2023? ›

The food and beverage industry should prepare for pastel flavour trends in 2023, alongside muted, more neutral pigments. In the first half of the year, specifically, colours such as 'digital lavender' are expected to trend across many categories, according to natural food colour manufacturer Oterra (formerly Chr.

What is the next trend report for TikTok 2023? ›

Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals. These core shifts will influence how marketers speak to their target audiences in the upcoming year.

What is the fermented food trend in 2023? ›

The Fermented Food Market was valued at USD 578.1 billion in 2023 and grew at a CAGR of 5.6% from 2024 to 2033. Foods that have undergone fermentation have been purposefully allowed to undergo a specific microbial development process, usually involving the growth of yeasts, bacteria, or molds.

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