Crumbl started as a family-owned business, co-founded by USU alumnus Sawyer Hemsley, ’18, and his cousin, Jason McGowan, as part of a quest to make and sell the perfect chocolate chip cookie. From testing each individual ingredient to learning the science of baking, the pair invested unlimited time into the journey. Since the first location was opened in Logan, Utah — while Hemsley was finishing his degree — the business has grown to more than 200 bakeries throughout the U.S. with more than 3,500 employees.
Customer service and satisfaction has been crucial to the company’s growth, according to the two. Each location shows the kitchen, complete with employees mixing, prepping, baking, and packaging the cookies in real time, and the company welcomes suggestions on improvements as well as possible flavors to offer. During the same time, the menu has expanded beyond the offerings of a 6 oz. chocolate chip cookies and single-serving milks to include a weekly rotating menu of four additional gourmet flavors, plus a family recipe of pink frosted sugar cookies and miniature options.
Crumbl has gained more than 1 million followers on Instagram and 2 million on TikTok as customers find the of big cookies packaged in bright pink boxes in the last four years, and new locations can be found in 32 states. The cookies can be ordered in-person, on the phone, online, or through the Crumbl app, and can be shipped where there isn’t a location nearby.
